What shows or podcasts do you regularly binge?
For us, it’s freestyle rapper Harry Mack, undoubtedly the most gifted lyricist on the fly. His videos are addictive; you can’t wait to see what he comes up with next, as evidenced by the crowds he draws everywhere he goes.
His whole shtick is that he gets his audience to give him a few random words, which he then incorporates into his bars in clever ways. It's a simple formula that gives way to endless variability.
Beyond the rhyme schemes and wordplay though, HMack isn’t just a legendary MC, he’s also a meticulous content creator. Whenever he connects with strangers online, the immediate reaction he gets is, “Your setup is really professional. Are you a YouTuber?”
Indeed he is. And with countless videos online, there aren't enough hours in the day to sit through it all. That’s because Harry Mack’s YouTube is the epitome of a binge bank. It’s a library of his work that he consistently adds to so folks can follow him down the rabbit hole at any given time.
Look, there’s many lessons to learn from this guy’s come up, but the best one for business leaders is how to replicate his process to build a binge bank of your own. Here’s the formula.
The video that started it all...
01. Connect first, build second
Content is the second best way to grow an audience. The first is by engaging with them directly. You may have just heard of Harry Mack, but he’s been spreading his gospel far and wide in-person in his Guerilla Bars Series for years.
Sure, digital helps scale your binge bank once you have one (think: newsletters or video content), but nothing seals the deal quite like face to face interaction. Generate hype before launch to guarantee success.
Sure Harry does it on the spot, but it always help to gain an understanding of your audience first to ensure you don’t stray off path. What interests, challenges and behaviors does your audience have?
What topics resonate most with them? What format do they prefer—blogs, videos, podcasts? By aligning your content strategy with your audience’s preferred method of consuming content, you’ll ensure you’re creating material they actually want to consume.
Harry Mack could have started with a podcast or SoundCloud, but it probably wouldn’t have been met with the same reception. A YouTube series just made sense for so many reasons: it adds a visual layer for audience reactions and captions, it allows him to record live, and he’s able to tap into Omegle to record endless content for himself.
We're not crying... you're crying... 🥹
02. Develop a set of core themes
A binge bank should revolve around a set of core themes that are relevant to your brand and valuable to your audience. This could be a comprehensive guide to a specific industry topic, a series of interviews with industry leaders, or a deep dive into a complex subject matter.
Core themes center your content around a specific topic or process so that you can repeatedly create new content that fits in with what you already have.
In his YouTube library, Harry Mack has two main themes that he runs with: Omegle bars, where he randomly connects with strangers online, and Guerilla Bars, his in-person version. And to be clear, he does have a podcast too where he talks about the art of freestyling, it’s called Flowstate
As a general tip, ensure your themes are broad enough to allow for multiple pieces, but focused enough to feel differentiated between each post.
Casual flames 🔥
03. Plan out your content series
Once you’ve settled on a theme, it’s time to map out your content creation and rollout process. Think of this as creating a season of episodes for your audience to follow. Extra points if each piece of content builds on the last, leading your audience through a narrative or a learning journey.
This is where content planning comes into play. A systemic view of everything you plan on publishing, respective release dates, and how they connect helps create that cohesion you’re looking for. You can always sprinkle in some extra content that deviates from your core themes as a sort of ‘special’ or easter egg, but only after you’ve already built up your binge bank enough that it really sucks your audience in.
Every year, Harry Mack uploads a collection of his top Omegle Bars. It’s a 50 minute video showcasing the best clips to come out of the series in the past year - and all it is is a remix of the best reacted to videos all in one. Now imagine that engagement!
Nearly an hour of some of. us HMack's best verses.
04. Ensure consistent branding messaging
Your binge bank should feel like a cohesive body of work. This means maintaining consistent branding, tone, and messaging across all content pieces. Whether it’s a blog post or a video, your audience should immediately recognize it as part of your brand’s series.
Develop a content style guide that includes tone of voice, visual elements, and key messaging points. Use this guide to maintain consistency across all content in the series.
More Omegle bars coming atcha.
05. Collaborate with other thought leaders
Partnering up is a powerful strategy for enhancing your binge bank's reach and impact. By co-creating with other thought leaders or influencers in your industry, you can tap into their audience, gaining new followers who are interested in the content you create. These collaborations can take many forms—webinars, blog posts, or even guest appearances in each other's content series.
For example, Harry Mack often collaborates with other artists or influencers to create content that appeals to a broader audience. These collaborations not only bring fresh perspectives and ideas but also introduce his work to new fans who might not have discovered him otherwise.
When planning collaborations, choose partners whose audience aligns with yours and whose content complements your themes. This way, the partnership feels natural and adds value for both parties' audiences. Additionally, make sure to promote these collaborations across all your channels to maximize exposure and engagement. By consistently working with other industry leaders, you can keep your content fresh, engaging, and relevant, ensuring your binge bank remains a go-to resource for your audience.
This one might just be his best collab.
06. Optimize your binge bank
Creating a binge bank is not easy; it takes immense effort that requires continuous analysis and optimization. Start by monitoring the performance of your content using analytics tools. Pay attention to metrics like watch time, engagement rates, and audience retention. These insights will help you understand which types of content resonate most with your audience and which areas need improvement.
Additionally, gather feedback directly from your audience. Use comments, surveys, or social media polls to learn what your viewers enjoy or what they’d like to see more of. This feedback loop is invaluable for refining your content strategy and making your binge bank more compelling over time. Remember, the goal is to keep your audience hooked and coming back for more, so be ready to tweak your approach as needed to maintain their interest and engagement.
Sprinkling in unique clips outside of the binge bank.
07. Sustain your momentum
Consistency is key—regularly update your binge bank with fresh content that adds value and keeps the experience dynamic.
Also be sure to promote your binge bank across multiple channels. Use email newsletters, social media, and even collaborations with other content creators to drive traffic back to your binge bank. Finally, don't underestimate the power of interactive elements. Incorporate polls, quizzes, or live Q&A sessions to keep your audience engaged and invested in your content. The more interactive your binge bank is, the more likely your audience will return for more, helping you build a loyal and engaged community around your brand.
Building a binge bank of content is about more than just creating a lot of content—it’s about creating a curated, interconnected experience that keeps your audience coming back for more. By understanding your audience, planning a cohesive content series, and leveraging cross-promotion and interactive elements, you can create a powerful binge bank that drives engagement and builds lasting loyalty for your brand.
At Magic Media, we specialize in helping brands create content ecosystems that captivate and convert. Let’s build your binge bank.
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