The 10 most common sales objections (and how to handle them)

At Magic Media, we partner with visionary founders who know they need to be seen to scale. But even the most ambitious founders sometimes freeze when it’s time to sell—whether it's to investors, customers, partners, or potential hires.

The truth? Objections aren’t rejection. They're just resistance that haven't been re-framed yet.

Here are the 10 most common sales objections we see founders face (and how to turn each one into momentum):

1. "It's too expensive."

What’s really happening: They're unsure about the value, not the price.

How to handle it:

"You're right. It is expensive. It’s an investment — not just in a service, but in building an asset that grows your company. And when we get it right, it’s not a cost; it's a growth engine."

2. "I need to think about it."

What’s really happening: They’re overwhelmed or unsure about timing.

How to handle it:

"Of course. Just so I can be helpful—is it the offer, the timing, or something else you’re weighing?"

(Gently surface the real hesitation so you can address it directly.)

3. "We’re handling it internally."

What’s really happening: They’re overwhelmed but proud.

How to handle it:

"That’s amazing—and honestly, internal alignment is gold. Where we come in is making sure your vision scales beyond your team's bandwidth, without losing focus or momentum."

4. "We’re not ready yet."

What’s really happening: They’re afraid of wasting resources if the foundation isn’t set.

How to handle it:

"Totally fair. Often, taking action now helps you build readiness faster. We meet you where you are—and help you get where you're trying to go."

5. "Can’t we just use a tool for that?"

What’s really happening: They're confusing automation with strategy.

How to handle it:

"Tools are powerful for efficiency. But building real growth, trust, or momentum—that takes human insight, creativity, and strategy. That's where we come in."

6. "We worked with someone else and it didn't work."

What’s really happening: They’re burned out and skeptical.

How to handle it:

"I hear you. A lot of vendors deliver generic solutions without understanding your unique vision. Our focus is founder-first strategy that’s tailored, scalable, and tied directly to outcomes."

7. "How do I know this will actually work?"

What’s really happening: They’re afraid of sunk costs.

How to handle it:

"You deserve proof, not promises. Happy to walk you through examples of founders we’ve helped go from invisible to unstoppable—and exactly how we'd build your momentum."

8. "I’m not sure this is the right time."

What’s really happening: They’re trying to prioritize a million things.

How to handle it:

"Completely understand. The thing about foundational work is that it compounds. Starting now means you're not scrambling later when opportunity hits."

9. "I don't want to look foolish."

What’s really happening: Fear of public failure or looking unprofessional.

How to handle it:

"You're right to care — that’s your brand and reputation. Everything we do is designed to elevate your authority, not dilute it. No gimmicks. No cringe."

10. "What’s the ROI on this?"

What’s really happening: They’re pressured to show results to investors, customers, or leadership.

How to handle it:

"ROI looks like faster deals, stronger inbound, better positioning, and a brand that grows with or without you manually pushing every deal forward. It’s leverage that lasts."

Final Thought:

Sales isn’t about crushing objections — it’s about understanding them.

At Magic Media, we build systems that turn vision into visibility, and visibility into velocity.

If you're ready to make the world binge your brand, let's talk.