Designing the deal flow for a creative design agency
The problem:
Non Zero is a product design studio that has helped early-stage SaaS founders accelerate speed to market with intuitive, polished UX. Unfortunately, their well of referrals was beginning to dry up.
They had the chops, the team, and the track record—what they didn’t have was a consistent pipeline of qualified leads.
The solution:
We launched a lightweight but high-impact content and outreach campaign designed specifically for LinkedIn.
Our approach:
We started with:
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Clarifying Non Zero’s positioning and ICP: pre-seed to Series A SaaS startups with design debt and usability issues
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Creating a low-friction outreach system that started real conversations in the DMs
- Daily monitoring of conversations and script efficacy for further optimization
- Lead magnet creation and weekly strategic conversations on sales processes
We then got busy...
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Outreach segmentations, automations and manual interventions to reach Non Zero's various audiences across their various brands
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Scripting new outreach for their verticals
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Employee sales training to close more
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prospects with real-world examples
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Closing new deals!
This was one of many wins that validated the offer,
sharpened the sales process, and showed the
value of content as a revenue driver.
Ultimately we helped Non Zero prove this one thing:
